Ad ROI calculator
See if your ad spend actually pays off — ROAS, ROI, profit and your break-even.
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Know whether your advertising makes money, not just noise. This ad ROI calculator turns spend, revenue and your margin into ROAS, ROI, profit and the break-even ROAS you need to clear — so you can scale what works and cut what doesn't. Download a clean report to share with your team or client.
- ✓ROAS and true ROI in one view
- ✓Profit after margin and spend, not just revenue
- ✓Break-even ROAS so you know your floor
- ✓Works for any channel — search, social, email
- ✓A shareable PDF report for clients and reports
Who it's for
- Marketers judging a campaign's real return
- Founders deciding whether to scale spend
- Agencies reporting ROI to clients
- Anyone comparing channels by profit, not revenue
How it works
- 1Enter your ad spend and the revenue it drove.
- 2Add your gross margin and any other costs.
- 3Read ROAS, ROI and your break-even.
- 4Download the PDF report.
Frequently asked questions
What's the difference between ROAS and ROI?+
ROAS is revenue divided by spend — it ignores costs. ROI is profit (after margin and spend) divided by spend, so it tells you whether you actually made money.
What is break-even ROAS?+
The revenue per unit of spend you need just to cover costs, given your margin. Below it you lose money; above it you profit. It's 1 ÷ gross margin.
Which margin should I use?+
Your gross margin — the share of revenue left after the cost of the product or service, before ad spend. That's what your ads have to cover.
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