Marketplace price calculator
Free · no sign-upWork backwards from the margin you want: set your cost, commission and logistics, and get the sell price that leaves that margin after fees.
Margin here is profit ÷ sell price. Want to check an existing price instead? Use the payout and unit economics calculators.
Set the price by starting from the profit you want. Enter your cost of goods, the category commission, per-order logistics and the margin you're aiming for, and the calculator returns the sell price that leaves exactly that margin once the marketplace takes its cut. Everything runs in your browser.
- ✓Price backwards from a target margin
- ✓Accounts for commission and per-order logistics
- ✓Warns when a margin is unreachable
- ✓Works for Ozon, Wildberries, Yandex Market and others
- ✓Share the result with a link
Who it's for
- Setting a launch price on a marketplace
- Repricing to protect a target margin
- Checking if a category can hit your margin at all
- Planning a discount floor
How it works
- 1Enter your cost of goods.
- 2Add the category commission and logistics per order.
- 3Set the margin you want.
- 4Read the sell price to list at.
Frequently asked questions
How is the price calculated?+
Margin here is profit ÷ sell price. Solving for price gives P = (cost + logistics) ÷ (1 − commission% − margin%). The calculator does this and also shows the resulting profit, commission and markup.
Why does it say the margin isn't reachable?+
If the commission plus your target margin add up to 100% or more, there is no finite price that leaves that margin — every extra ruble of price is eaten by the commission and the margin you're demanding. Lower one of them.
Which commission should I enter?+
Use the current commission for your category from the marketplace's seller dashboard — rates vary by category and change over time.
Does this include ads and tax?+
No — it prices for commission and logistics. To factor in advertising, packaging and tax, model the result in the unit economics calculator.
Related tools
Profit per sale across marketplaces, with a report.
What the marketplace keeps and what you get paid.
Ozon, Wildberries & Yandex Market commissions by category.
Profit margin and markup from cost and price.
True margin when prices include VAT — VAT stripped out.
Units and revenue to break even, with a chart.