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Marketplace unit economics

Work out profit per sale on Wildberries, Ozon, Amazon and more — with a clean report.

Per unit
Profit / unit
₽675.00
Margin
27.0%
ROI
75.0%
Profit incl. returns
₽611.40
Commission₽425.00
Tax₽150.00
Total costs₽1,825.00
Break-even price₽1,623.38

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Find out what you really keep on every sale. This marketplace unit economics calculator takes your price, product cost, commission, logistics, fees, ads, tax and returns — and shows profit per unit, margin, ROI, your break-even price and profit adjusted for returns. Built for Wildberries, Ozon, Amazon and any marketplace.

  • Profit and margin per unit, after every fee
  • Break-even price so you never sell at a loss
  • Return-adjusted profit, not just the best case
  • Commission, logistics, ads and tax in one place
  • A clean PDF report for suppliers or partners

Who it's for

  • Marketplace sellers pricing a new product
  • Deciding whether an item is worth stocking
  • Comparing platforms by real profit
  • Sanity-checking a supplier's numbers

How it works

  1. 1Enter your sell price and product cost.
  2. 2Add commission, logistics, packaging and fees.
  3. 3Add ads per unit, tax and your return rate.
  4. 4Read profit and margin, then download the report.

Frequently asked questions

Does it work for Wildberries and Ozon?+

Yes — enter each marketplace's commission, logistics and tax, and it works for WB, Ozon, Yandex Market, Amazon or any platform. Fees change often, so check the current numbers.

How are returns handled?+

The return-adjusted profit assumes returned units lose their margin and cost you the return shipping, so you see a realistic figure, not just the best case.

What is the break-even price?+

The lowest price at which profit is zero, given your costs and percentage fees. Below it, every sale loses money.